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Employers Are Relying on Social Networking

Joel Garfinkle, Outplacement Firm Coach, can help you with Social Networking


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As a senior executive outplacement consultant, I have learned that employers don't just use Google to check out job candidates, they're relying more on social networking. In fact, a study conducted by CareerBuilder found that 45 percent of employers use social networking sites to research potential job candidates.

Information technology companies are most likely to screen candidates this way. Some 63 percent of tech companies surveyed are scouring sites such as Facebook, LinkedIn and MySpace to get an up-close, behind-the-scenes look at the senior executive outplacement candidates. This helps them learn more then they would by just interviewing or reading resumes.

So if you're in the job market - or may be in the future - be aware of what you put out on the Internet. If it's out there - good or bad - it's just a mouse click away from a hiring manager.

And the results can be catastrophic. CareerBuilder's survey revealed that 35 percent of employers found content that caused them not to hire a candidate. With that in mind, here are some tips for all senior executive outplacement individuals:

  • Google your name to see what content is out there on the internet.
  • Check out the other major social networks to make sure you have made the impression you want to make.
  • Identify the web pages where you have posted your resume or other work-related items and make sure they are up-to-date and reflect on you positively.
  • Remove any content that reflects negatively on you.
  • Provocative or inappropriate photographs or information top the list of red flags to employers. When in doubt, take it out.
  • Create positive content about yourself and try to get it to be as high as possible in the search results.
  • Write and submit well researched, articulate letters-to-the-editor to the top trade publications in your industry. Focus on current, relevant issues.
  • Purchase your name as a domain name and create an active website that makes the best impression possible.
  • Post articles that you write that show your expertise on free publisher websites.
  • Write comments on other blogs that show your level of intelligence, expertise and experience.
  • Create a blog and write quality content for it.